2021-2025
Byte & Buy
Services
Custom Email Marketing
Client
ScanSource/POS Portal
Inbox Buzz
Adobe Creative Suite
Figma
Adobe XD
Email Marketing
POS (Point-of-sale)
Overview
Byte & Buy is a dynamic series of email campaigns created for ScanSource/POS Portal. Each email is designed to byte into the audience’s attention and buy their loyalty with eye-catching content, sharp messaging, and visuals that click right off the screen. These campaigns tap into what matters most, turning digital bites into real buys—one email at a time.
My Approach // 1
Connecting the Dots
My approach was all about building emails that bite hard into attention and win customer loyalty. I combined sharp, eye-catching visuals with clear, targeted messaging designed to truly connect with the ScanSource/POS Portal audience. By zeroing in on what really matters to customers, I created campaigns that transform digital buzz into real, measurable results—turning every send into success.
The Challenge // 2
Commanding the Inbox
With inboxes flooded and every message craving attention, the challenge was clear—create emails that don’t just get opened, but grab, engage, and keep customer loyalty. Sharp visuals and targeted messaging were my secret weapons to cut through the noise and connect directly with the ScanSource/POS Portal audience.
The Solution // 3
Turning Attention into Action
I dove straight into the challenge by designing a highly targeted email series that packed a serious punch—bold visuals met crystal-clear messaging designed to stop endless scrolls and spark real interest. Knowing the ScanSource/POS Portal audience inside out, I carefully tailored every message to what truly mattered to them. The result? Campaigns that broke through the inbox noise, sparked genuine connections, and turned casual clicks into loyal customers.
The Results // 4
The Conversion Curve
The results spoke loud and clear—these emails didn’t just land in inboxes; they sparked real action. Opens and clicks soared as the ScanSource/POS Portal audience connected with content that hit the mark. What started as a targeted campaign quickly turned into a loyalty-building machine, driving conversions and proving that smart, sharp messaging can turn clicks into customers.
1
Expanded Reach
Subscriber visibility grew, reaching a broader segment of the target market.
2
Improved Conversion
Significantly increased the clear path from interest to final action.
3
Repeat Interaction
Boosted repeat return visits and ongoing audience engagement.
4
Strengthened Loyalty
Encouraged repeat engagement, helping to build lasting customer relationships.
// The Deliverables // Series of Email Campaigns for ScanSource/POS Portal
Conclusion
This overall series showed that when you combine sharp visuals with spot-on messaging, emails don’t just get opened—they spark real connections. What started as a simple inbox drop turned into a powerful journey, turning casual scrolls into loyal customers and proving that every message can make a lasting impact.
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