2025
Event Sync
Services
Interactive flipbook, trade show social graphics, and a targeted email campaign
Client
ScanSource / POS Portal
Making Waves at ETA Transact 2025
Adobe Creative Suite
Adobe XD
Marketo Engage
Canva
Technology, B2B, SAAS
Overview
For ETA Transact 2025, ScanSource / POS Portal wanted to swipe attention both online and on the trade show floor—and I helped make that transaction smooth. I kicked things off with a targeted email campaign to spark interest, followed by scroll-stopping social media graphics that kept the buzz ringing. The grand finale? An interactive digital flipbook that scanned through key products with style. By syncing up event branding, social design, and cross-platform content, I delivered a seamless visual identity that powered up engagement and tapped into real results.
My Approach // 1
Built to Captivate
My process begins with truly understanding the brand’s voice and who it’s speaking to. From there, I bring bold ideas to life—designs that don’t just look great but spark genuine connection and action. Through close collaboration and thoughtful refinement, I ensure every visual is aligned, powerful, and ready to perform across all platforms.
The Challenge // 2
Design on the Fly
A major challenge was creating fresh, engaging social media content in real time during ETA Transact 2025. With constant announcements and presentations, the content had to be timely, relevant, and visually appealing to capture attention. Balancing speed with brand consistency and quality was crucial absolutely crucial.
The Solution // 3
Ready, Set, Post!
At ETA Transact, speed and flexibility were key. I showed up with ready-to-go, on-brand templates and a streamlined content toolkit to post fresh visuals instantly. Staying connected with the on-site team gave me the real-time intel needed to capture every highlight and keep the audience engaged. This agile strategy turned social media into a powerhouse—fueling energy and driving nonstop buzz throughout the event.
The Results // 4
Sync, Create, Deliver
The hard work and strategic approach resulted in measurable success—driving higher engagement, amplifying brand visibility, and creating lasting connections with the audience.
1
Engagement Increase
The project significantly increased engagement, enhancing brand visibility and strengthening audience relationships.
2
Increase in Traffic
This boosted foot traffic at the booth significantly, enhancing brand visibility and fostering meaningful conversations.
3
Brand Boost
Significant brand awareness growth significantly expanded the company’s reach and recognition in key markets.
4
Improved Lead Generation
The project attracted quality leads, significantly strengthening the sales pipeline and creating new connections.
// The Deliverables // ETA Transact 2025
Conclusion
This project brought the energy. With smart design, quick thinking, and solid teamwork, we boosted engagement, built buzz, and made ETA Transact 2025 a real success.
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