2021-2025
Tap Tech
Services
Custom branded social graphics, carousels, and animated GIF's
Client
ScanSource/POS Portal
Branded Visuals Tailored for POS (Point-of-sale) Innovation
Adobe Creative Suite
Figma
Social Media
Point-of-Sale
Technology
Overview
At ScnSource/POS Portal, part of my job is to develop custom-branded social graphics, interactive carousels, and animated GIFs specifically designed for the point-of-sale tech space. I focus on crafting visuals that check out and ring up real engagement across social channels. By blending clean, modern design with clear messaging, the Tap Tech series helps the brand seal the deal and keep the sales rolling in a crowded market.
My Approach // 1
Ringing Up Engagement
For this series, I crafted bold, custom visuals that cut through the clutter and connect instantly. Each graphic, carousel, and GIF was designed with clarity and impact to drive engagement and deliver results. Smart design paired with sharp messaging makes the brand impossible to ignore.
The Challenge // 2
Punching Up the POS Experience
In a world where every brand checks out the competition, standing out in the POS space can be tough. I tackled the challenge head-on by crafting visuals that ring up attention and tap into what truly connects with audiences. It's all about creating content that doesn’t just blend in—but swipes right on innovation and engagement.
The Solution // 3
Turning Views Into Value
To solve the engagement challenge, I created branded scrollables, swipe-to-see carousels, and loop-worthy GIFs that tapped into the brand’s identity and spoke directly to its audience. With a focus on clarity, motion, and consistency, the content was built to capture attention and deliver impact—right where the clicks turn into checkouts.
The Results // 4
What Clicked
The visuals grabbed attention and kept audiences engaged from the very first glance. As a result, engagement rates scanned significantly higher, helping to drive more targeted traffic and checkout higher conversion rates. By combining bold, clear design with strategic, customer-focused messaging, the content not only stood out but also deeply tapped into what truly connects with the audience. This thoughtful and intentional approach delivered measurable impact and truly paid off—turning clicks into meaningful and lasting business results.
1
Audience Growth
Expanded the follower base across key platforms, increasing brand visibility.
2
Increased Engagement
Increased likes, comments, and shares to boost interaction.
3
Enhanced Sharing
Boosted organic content distribution, broadening reach to new audiences.
4
Improved Conversions
Raised click-through and purchase rates, delivering clear results.
// The Deliverables // Series of Social Media graphics for ScanSource/POS Portal
Conclusion
Through custom-designed visuals and engaging content, I helped the brand plug into a wider audience and power up engagement. The boost in shares and conversions proved that smart design doesn’t just light up screens—it current-ly drives real results that charge the business forward. This project showed how the right visuals can spark success and fuel growth in a competitive market.
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