CLIENT
RNWD
HAIR SALON
PROJECT TYPE:
Digital Advertising
DELIVERABLES:
✓ Logo Design
✓ Exterior Signage
✓ Stationery
✓ UI/UX Design
Kourtney Smith is the proud owner of Renewed Hair Salon in Sacramento, California. She’s not just any salon owner, but a passionate dreamer who turned her wildest ambitions into reality. Kourtney envisioned owning her own salon, little knowing how incredibly successful it would become. What makes Renewed Hair Salon truly stand out is its luxurious vibe, offering a high-class experience with an exclusive VIP touch for its valued clients. While you might think their services come with a hefty price tag, think again. Renewed Hair Salon breaks the stereotypes by providing affordable prices that won’t burn a hole in your wallet.
INSPIRATION
TYPOGRAPHY
When it comes to typography, it’s not just about legibility, but also about the typeface setting the right tone for the overall brand. Take for instance the font, Big Moore – it instantly brings a sophisticated, graceful, and confident vibe to the table. Three feelings which perfectly aligned with how the salon expects their customers/clients to feel while leaving their salon.
BIG MOORE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
COLOR PALETTE
A color scheme of white, black, and grey was chosen for a very good reason – colors carry significant meanings! White represents a sense of minimalism and simplicity, creating a clean and sleek vibe. Black signifies elegance, power, and sophistication, giving a touch of class to the overall design. Lastly, grey adds a sense of professionalism, formality, and conventionality for a well-rounded look. Using these colors thoughtfully ensures an aesthetically pleasing brand.
LOGO DESIGN
The logo of Renewed Hair Salon was carefully designed to embody simplicity, readability, and style. Every detail, from the sleek lines of the icon/vector to the refined edges of the font, was meticulously considered.
EXTERIOR SIGNAGE
Exterior signage is always a common ask, especially when branding comes into play. For this particular blade sign, a simple yet eye-catching design was executed, along with an added touch of LED lighting to ensure the sign will remain sharp and visible at all times. LED lightboxes have gained popularity due to their ability to instantly attract attention to a building, regardless of the time of day. With this striking signage, this salon will always stand out and never go unnoticed!
STATIONERY
Having professional business cards, letterheads, and envelopes is crucial, especially when it comes to building your brand. They act as the visual representation of your business and can even serve as a portable advertisement. This particular design project was aimed towards a clean and unified series of layouts in order to make a strong and formal impression.
UI/UX DESIGN
In today’s digital era, technology has taken a significant leap, leading to a soaring demand for application design. Nowadays, it seems like everyone owns a smartphone, where applications can be conveniently downloaded. Similar to websites, user experience and user interface (UX/UI) design call for a simple and intuitive layout.
