CLIENT
PAWSH
POMSKIES
PROJECT TYPE:
Web Design & Marketing
DELIVERABLES:
✓ Website Design
✓ Email Marketing
✓ Social Media Campaign
Allow me to introduce you to the exciting world of Pawsh Pomskies, brought to you by the incredible Kassandra Knight! With an impressive 17-year background in veterinary technology and the proud owner of two absolutely adorable Pomskies of her own, Kassandra recognized that 2017 was the ideal time to embark on the rewarding journey of becoming a breeder. Thus, Pawsh Pomskies came into existence! Together with her wonderful family, Kassandra is wholeheartedly committed to crafting the perfect Pomsky that will undoubtedly become your best friend in any environment. Whether you reside in an apartment, or revel in the countryside, her well-rounded Pomskies are here to be your ultimate companion.
INSPIRATION
I was truly amazed by the inspirational images shared by Kassandra’s fellow Pomsky owners on her social media. However, there were two photos in particular that really caught my attention and left a strong impact. On the left, is a picture of Kassandra’s husband showing his unwavering support throughout their journey. And on the right, we see the perfect embodiment of what happens when you combine a Husky with a Pomeranian – a truly one-of-a-kind mix.
TYPOGRAPHY
The typefaces Quicksand and Nunito were carefully chosen for their rounded edges, which were specifically selected to create a simple and gentle design. These fonts also bring in a dash of playfulness, giving the design a charming and child-like vibe. Usually, this kind of purpose is seen in genres such as child care and pet care.
QUICKSAND
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
NUNITO
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
COLOR PALETTE
The stunning color scheme used in Kassandra’s original Pawsh Pomskies logo inspired this vibrant and lively look. It adds a delightful and adorable touch, perfectly capturing the essence of Kassandra’s brand.
WEBSITE DESIGN
As a breeder, it’s crucial to make a lasting impression and set yourself apart from others in the field. Kassandra accomplishes this admirably through her website. Not only does it offer clear and concise details, but it also instills trust and confidence in those who visit, especially for those considering becoming proud Pomsky owners themselves.
EMAIL MARKETING
Email marketing is not just about keeping your previous clients informed; it also has the potential to attract new business. The success of gaining future clientele depends on the people who come across your newsletters or hear about your business through word of mouth. So, no matter the situation, it’s crucial to ensure your emails remain relevant and continuous.
SOCIAL MEDIA MARKETING
Having a social media presence is absolutely essential in today’s digital age. Not only does it allow you to connect with your audience on a more personal level, but it also provides an excellent opportunity to boost your brand visibility, increase sales, and drive traffic to your website. With so many people actively using social media platforms, it’s a valuable tool that should not be overlooked. By maintaining an active presence on social media, you can engage with your audience, share valuable content, and build a strong online community.
