CLIENT
BOHO LUXURY
CLOTHING CO.
PROJECT TYPE:
Brand Identity
DELIVERABLES:
✓ Logo Design
✓ Business Cards
✓ Custom Hang Tags
✓ Website Design
Meet Keira Landly, the passionate founder behind Boho Luxury Clothing Company, situated in the heart of Sacramento, California. This emerging business not only marks the realization of Keira’s lifelong dream, but also brings to life a shopping experience like no other. Say goodbye to mediocre fashion choices and step into a world of innovative style, as Boho Luxury offers a collection of upscale bohemian clothing that cannot be found anywhere else.
INSPIRATION
Boho Luxury takes immense pride in their exceptional clothing line. Every garment is meticulously crafted using only the finest materials, ensuring unparalleled quality. What truly sets them apart is their extraordinary designs, inspired by the awe-inspiring beauty of mother nature. Embrace the distinctive and empowering styles of Boho Luxury, made for those shoppers who seek something truly unique and inspiring.
TYPOGRAPHY
Typefaces play a crucial role in shaping the expression and aesthetics of a design. For instance, the use of Didot creates a sense of formality, making it a perfect choice for conveying a sophisticated appeal. On the other hand, the Haute Couture typeface captures the essence of bohemian fashion, with its flowing curves and artistic flair. By selecting these specific typefaces, the intended mood and style of the clothing collection can effectively be communicated.
HAUTE COUTURE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
DIDOT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
COLOR PALETTE
Once you step into the world of Bohemian clothing, prepare to be mesmerized by a wonderful array of gentle and muted colors, primarily featuring various shades of brown. To truly enhance this color scheme and make it pop, I discovered that adding a touch of grey to the palette is essential. This unique blend of hues not only provides an earthy feel, but also creates a soothing and captivating vibe.
LOGO DESIGN
The BOHO Luxury Clothing Co. logo was thoughtfully designed to blend a formal and sophisticated font with a graceful and flowing one. This delightful combination resulted in a logo that beautifully represents the essence of the company.
BUSINESS CARDS
When it comes to starting your business, business cards are a must-have. Keira was looking for a straightforward and efficient design that would make it easy to convey information to potential clients. Keeping things simple is key because cramming too much information into a small space can make the main message hard to find.
CUSTOM HANG TAGS
When you own a storefront, it’s important to infuse your brand’s personal touch in order to create a professional and distinctive experience. One way to achieve this is by utilizing hang tags. While they may appear simple, these small but clever additions can effortlessly add a unique touch and enhance the professionalism of your store.
WEBSITE DESIGN
In the modern world, having a well-designed website is crucial for boosting sales. It’s absolutely essential to ensure that your website is both user-friendly and rich in valuable information. When visitors come to your site, they are either ready to make a purchase or may be considering it in the future. So, it’s important to create a positive and informative online experience for your customers.
