CLIENT
LUXE
RESORT & SPA
PROJECT TYPE:
Brand Identity & Print Production
DELIVERABLES:
✓ Logo Design
✓ Interior Surface Applied Vinyl
✓ Business Cards
✓ Canvas Tote Bag
✓ Custom Labels
Roberto Lopez had always harbored a deep-seated aspiration of owning a tranquil retreat where guests could unwind and create unforgettable memories. That dream blossomed into reality with the creation of Luxe Resort and Spa, nestled in the heart of Bali. Boasting unparalleled services and mesmerizing vistas, Luxe Resort and Spa has quickly become a beloved sanctuary for vacationers and families in pursuit of relaxation and exclusive offers.
INSPIRATION
Inspirational images are important for the fact that they provide hints of the overall design direction a project will end up leaning towards. These images, carefully selected for their ability to evoke a sense of tranquility and warmth, showcase appealing views that are bound to leave you in awe. It’s all about setting the right mood and immersing yourself in the beauty and comfort captured in these visuals.
TYPOGRAPHY
Montserrat was selected for its simplicity and modern feel, which perfectly aligned with the overall design plans for Luxe. Luxe focuses on maintaining a modern aesthetic, making the font choice a seamless fit for the project.
MONTSERRAT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
COLOR PALETTE
When it comes to working with color palettes, it can sometimes be a bit of a challenge. In the case of Luxe Resort and Spa, I found that pulling hues from the inspirational images really made a difference. By doing this, I was able to create a beautiful selection of colors that perfectly embody the essence of Luxe Resort and Spa.
LOGO DESIGN
The Luxe Resort and Spa logo was crafted with simplicity and effectiveness as key priorities. Thoughtful consideration was put into ensuring that it could be easily resized and would maintain its visual appeal on a variety of products and promotional materials. Whether it’s on merchandise or marketing materials, this logo is guaranteed to leave a lasting impression!
INTERIOR SURFACE APPLIED VINYL
It’s not just about the outside of your building – your brand should also shine through on the inside as well! By maintaining a consistent look, you’ll make a lasting impression on anyone who walks through your doors. In this specific project, a vinyl logo has been added to the interior entry wall which will stay looking fresh for up to fifteen years.
BUSINESS CARDS
When it comes to making a great first impression and showcasing your brand professionally, business cards are the way to go! They not only introduce your brand to potential clients but also represent your business in a simple yet formal way. These specific cards were created with a straightforward approach and professionalism in mind, ensuring that they are anything but complicated.
CANVAS TOTE BAGS
Want to boost your brand’s visibility? Consider using merchandise and giveaways featuring your logo! Take canvas bags, for instance. Not only are they fashionable and make a statement, but they are also practical for the beach, lounging by the pool, or even tackling everyday errands.
CUSTOM LABELS
Have you ever thought about how you could make your spa truly stand out? Imagine having your own line of custom products to sell, starting with your bestselling shampoo and conditioner! Roberto decided to put his personal touch on all his products by creating custom labels that exude class and sophistication. With his unique brand, he’s sure to impress all his spa guests.
